HSBC is crowned Best Digital Campaign of the Year

HONG KONG, March 15, 2024 /PRNewswire/ -- As one of the most active advertising and digital marketing associations in Hong Kong, IAB Hong Kong (IAB HK) successfully held its Spring Dinner & Digital Awards Gala 2023 (The Gala) at the Hong Kong Convention and Exhibition Centre on 13 Mar 2024. This event brought together 350 local digital marketing elites to network, celebrate, and recognize outstanding achievements in the industry.

Group photo with all judges and awardees

Kevin Huang, Chairman of IAB Hong Kong, addressed his welcoming speech to mark the opening: "Over the past year, we have seen a healthy recovery in the ad market as brands ramped up their brand-building and marketing efforts again to stay top of mind, gain market share and fuel growth. Tonight, we are here to honor some very talented individuals who have shown outstanding creativity, innovation and achievements with our 2nd annual Digital Awards". This award is the only digital marketing-focused award organized by a non-profit organization, contributing to developing an innovative future for the digital marketing industry. The Gala was first held in the format of a spring dinner and was sponsored by AnyMind Group, EternityX, Google, Hang Seng Bank, HKT, Omnicom Media Group, Publicis Groupe, RFI Asia, RTB House, Uni-China Group and Yahoo.

The judging panel comprised 43 highly recognized industry leaders and senior professionals across the digital marketing industry including brands, agencies, platforms, NGOs, academia, and AdTech (Appendix 1: Judge List of IAB HK Digital Awards 2023). They dedicated almost 550 hours to reviewing over 110 entries and selected the outstanding campaigns based on four key areas: strategy, execution, innovation, and results.

Arthur Chan, Vice Chairman of IABHK, shared that the overall quality of entries was splendid. "The standard of this year's entries is impressively high. I served as a judge last year as well and I would say the submissions from this year surpassed our expectations," said Chan. "All the entries were solid contenders. Our main discussion was deciding which was better," added Simone Tam, CEO (Greater Bay Area) of Dentsu. All the compliments from the judges are testaments to the industry's dedication to excellence and the continuous pursuit of innovative marketing strategies.

The award includes six categories, namely Best Use of Adtech & Programmatic Advertising, Best Branding Campaign, Best Use of Commerce, Best Use of Content Innovation, Best Use of Data & Insights, and Best Use of Martech, comprehensively covering various technological aspects and market trends in digital marketing. Each award has an independent judging panel, evaluating the campaigns' Strategy, Execution, Innovation/Creativity, and Results. Among the gold winners, the campaign with the highest scores and most awards will be crowned the "Best Digital Campaign of the Year".

Winner Results of IAB HK Digital Awards 2023

Category	Award	Brand / Agency	Campaign Name
Best Use of Adtech & Programmatic Advertising	Gold	Brand: HSBC Hong Kong Agencies: OMG, Saatchi & Saatchi	HSBC - Smart Use of Future Money Campaign
	Silver	Brand: HSBC Hong Kong Agencies: OMG, Saatchi & Saatchi	2023 Wealth and Stock Decoded Campaign
	Bronze	Brand: Hong Kong Disneyland Agencies: Zenith HK, The Trade Desk Hong Kong	Hong Kong Disneyland - "Momentous" Nighttime Spectacular
Best Branding Campaign	Gold	Brand: Hang Seng Bank Limited Agency: The Bread Digital	Prestige Banking − CFO Campaign
	Silver	Brand: Tam Jai International - TamJai SamGor Mixian Agencies: The Bread Digital, The Bridge Agency	TamJai SamGor 15th Anniversary Campaign
	Bronze	Brand: HSBC Hong Kong Agencies: Hungry Digital Limited, Hill & Knowlton, OMG	HSBC Fraud Fair
Best Use of Commerce	Gold	Brand: HSBC Hong Kong Agencies: OMG, Saatchi & Saatchi	HSBC - Smart Use of Future Money Campaign
	Silver	Brand: SHISEIDO Agency: iProspect	MyFirstLight: A 126-year-old SHISEIDO EUDERMINE's Transformation
	Bronze	Brand: Chow Sang Sang Agency: Prizm Group	Chow Sang Sang - AI Optimized Relationship-Centric CRM Ecosystem
Best Use of Content Innovation	Gold	Brand: HSBC Hong Kong Agencies: Hungry Digital Limited, Hill & Knowlton, OMG	HSBC Fraud Fair
	Silver	Brand: Hang Seng Bank Limited Agency: Sunny Idea (HK) Limited	Preferred Banking - Be a Game Changer and "Carry" Yourself Campaign
	Bronze	Brand: MSD Agency: Narrow Door	Men's Choice Matter
Best Use of Data & Insights	Gold	Brand: Chow Sang Sang Agency: Prizm Group	Chow Sang Sang - AI Optimized Relationship-Centric CRM Ecosystem
	Silver	Brand: Hang Seng Bank Limited Agency: Zenith HK	Preferred Banking - Be a Game Changer and "Carry" Yourself Campaign
	Bronze	Brand: Hang Seng Bank Limited Agency: Zenith HK	Credit Card +FUN Dollars Launch
Best Use of Martech	Gold	Brand: PayMe by HSBC Agency: OMG	The Biggest Laisee of All
	Silver	Brand: SHISEIDO Agencies: Narrow Door, Pontac, iProspect	MyFirstLight: A 126-year-old SHISEIDO EUDERMINE's Transformation
	Silver	Brand: FWD Insurance Agency: Cymballe Limited	Here We Are For Your Health
Best Digital Campaign of the Year	-	Brand: HSBC Hong Kong Agency: OMG, Saatchi & Saatchi	HSBC - Smart Use of Future Money Campaign

Click to view more details on IAB Hong Kong Digital Awards and event photos.

First-ever IABHK Pavilion to feature 15 member booths at MarketingPulse & eTailingPulse

IAB HK organized its first-ever IAB HK Pavilion at MarketingPulse & eTailingPulse and brought together 15 member companies from adtech, agency, and media, including Anymind Group, Aspire, Emarsys, EternityX, First Page, Ignite Vision, Ingenium Digital, Meltwater, Mezzofy, Omnichat, Presslogic, RTB House, Strategic Digital Marketing Company (SDMC), Sleekflow, and Social Power. By showcasing the latest innovative marketing strategies, solutions and technologies, marketing professionals and brand owners can interact with industry experts and explore the latest market trends and best practices.

About IAB HK

IAB Hong Kong is the 46th national Interactive Advertising Bureau (IAB) licensee. It is a not-for-profit association that aims to develop standards and best practices on digital marketing to shape the future of digital marketing for Hong Kong's advertising and marketing community. IAB HK has been one of the most active and influential digital marketing associations in Hong Kong, with over 100 company members coming from all aspects of the ecosystem, including media, ad platforms, agencies, brands and more. Through working with its member companies, IAB HK is committed to talent development, education and cutting-edge research about the critical role of digital marketing. The founding members include comScore, Facebook, Google, South China Morning Post, and Yahoo.

Appendix 1: Judge List of IAB HK Digital Awards 2023

Category	Name	Company	Title
Best Use of Adtech & Programmatic Advertising	Alexandra Lo	Nestle	Head of Digital Marketing and Consumer Engagement
	Antony Yiu	PHD Media	CEO
	Eric Lin	Lee Kum Kee	General Manager, Hong Kong & Macau
	Kai Tsang	McDonald's Hong Kong	Senior Director, Digital Customer Experience and Partnership
	Lawrence Yang	Publicis Media	CEO
	Tim Hung* (Lead)	Blossom Lane Communications	Founder and CEO
	Yvonne Leung	BUPA	Director of Customer Transformation & Growth
Best Branding Campaign	Agnes Lung	Uni China Group	Group Chief Marketing and Digital Officer
	Andrea Leung	Sino Group	Group General Manager - Marketing
	Brian Hui	HSBC Hong Kong	MD and Head of Customer Propositions and Marketing, Wealth and Personal Banking
	Gloria Ho	Shiseido Hong Kong Limited	President & Managing Director
	Karen Woo	MTR	General Manager – Branding & Communications
	Mark Chan	CMRS Group (HK)	Group CEO
	Simone Tam* (Lead)	Dentsu	CEO, Greater Bay Area
Best Use of Commerce	Arthur Chan* (Lead)	Vpon Big Data Group	Consultant
	Bonnie Mak	Samsung Electronics	Associate Director, Head of eCommerce, Online Group
	Chi Fai Leung	Chow Sang Sang	Associate Director, Omni Channel Business Integration
	Kenny Ng	FWD Financial Limited	Head of Digital Commerce
	Kenny Sham	Klook	General Manager
	Matthew Lam	Swire Hotels	Director of Marketing - Digital
	Silas Ho	EssenceMediacom	Managing Director
Best Use of Content Innovation	Angela Wong	AXA	Chief Marketing and Customer Officer
	Bruce Lam	HKT Limited	Chief Executive Officer, Consumer
	Danny Chan	CUHK	Lecturer
	Kitty Lun* (Lead)	Meta	Head of Creative Shop Greater China
	Michelle Lam	Kerry Properties Limited	Senior Director - Sustainability & Communications
	Miuson Chi	MSL Group	General Manager
	Roger Li	Yahoo	Senior Director of Ad Creative, Yahoo Creative Studios, APAC
	Rudi Leung	Hungry Digital	Director & Founder
Best Use of Data & Insights	Andrew Chan	Apoidea Group	VP, Growth and Data
	Cedric Delzenne	55	Managing Director, APAC
	Ellen Yau* (Lead)	Bayer	Head of Marketing and Innovation - Consumer Health North Asia
	Fred Ngan	Bowtie Life Insurance Company	Co-Founder & Co-CEO
	Ginnie Lam	Emarsys	Regional Vice President of Greater China
	Henry Leung	New World Corporate Services Limited (New World Group)	Head of Data Management
	Tracy Lui	Havas Group Hong Kong	Strategy Director
Best Use of Martech	Akina Ho* (Lead)	AllStarsWomen DAO	Co-Founder, The Global Head of Business Consultancy & Head of Asia Pacific Chapter
	Andy Ann	YAS Digital	Co-founder
	Ben Chien	AnyMind Group	Managing Director, Greater China
	Jingtao Ji	Google	Head of App & Measurement
	Timothee Semelin	Darewise (Animoca Brands)	Marketing and Ecosystem Director
	Keith Li	WTIA	Chairman
	Kenny Chien	Cherrypicks	Chief Executive Officer